September 27, 2020

Libra Season: Time To Network

After a month of organizing and cleaning up our acts! Libra season is here to set aside some time for (safe!) socialising. From old to new connections, you never know who you might meet along the way. Stay open-minded and let the universe take over. This month is all about networking, so get out there and have some fun with it!

Aries (March 21 - April 19)

Sweet Aries, you’ve become much better at organizing your time but now’s your chance to get back out there. Libra season is dedicated to relationships, so it’s time to start networking! Don’t shy away from collaboration…it could lead to something bigger than you think.

Listen to: On Fire by Colour Castle

Taurus (April 20 - May 20)

Dear Taurus, you’ve been making moves with your career but now is your chance to shift your focus towards your coworkers. Introducing new perspectives into your life can increase your creativity by opening your mind. Time to open up and let the people around you know who you really are.

Listen to: Upside Down by SONNY OH!

Gemini (May 21 - June 20)

Love is in the air Gemini! Time to light some candles! This romantic boost will lead to a stronger urge to get creative with your music. Get out of your comfort zone this Libra season and explore genres you would never usually choose, get flirty with your lyrics and your boo too.

Listen to: Show Me Love by Naliyah

Cancer (June 21 - July 22)

You’ve been taking it easy at work recently Cancer, not a bad thing, everyone needs some me time but it’s time to get back into work mode! Jump back into to-do lists and make a start on those unfinished long-term projects. The universe is in your favour so enjoy the ride and get hustling!

Listen to: Workin by Yasin

Leo (July 23 - Aug. 22)

Loud leo! Expect a busy month ahead of socialising in every way…texting, calls, DMs, Zooming, pings in general. You’re loving the attention but make sure you don’t lose track of all the back and forth. Set time to double check the messages that are truly important are getting sent. Fun over stress.

Listen to: Same Time by Raghd

Virgo (Aug. 23 - Sept. 22)

After a wild birthday month, Libra season is allowing you to explore your charts wealth zone and fine tune those finances. Don’t take this opportunity lightly, sort through those invoices, create a budget plan and start dreaming realistically! This month is all about balance, so use it wisely.

Listen to: Lowkey by Reyn

Libra (Sept. 23 - Oct. 22)

Happy Birthday lovely Libras! This is going to be an incredible month full of love! Whilst you’re used to giving your time away to others, now is the time to priortize yourself. What do you need to push your music? What’s your next album going to be? Time to switch up your studio space? Think about what YOU want from life Libra and have fun with it!

Listen to: mig, Mig, MIG! by Martin Masarov

Scorpio (Oct. 23 - Nov. 21)

Scorpio, expect a complex month ahead. At times you may feel lonely and introverted, platonic and romantic exes may creep up but really try to think who you want to give your energy to. This month is your chance to seek closure and let go of the burdens from the past, let it go Scorpio, you’ll feel better in the end.

Listen to: I Miss You by Nirob Islam

Sagittarius (Nov. 22 - Dec. 21)

Fiery Sag! Libra season is always a fun one for you. You’re going to be feeling brighter than ever this month, connecting with old and new friends and loving every second of it. Expect a major glow up in the social sector of your life, and don’t fear away from getting vulnerable.

Listen to: Sunshine by Shermanology

Capricorn (Dec. 22 - Jan. 19)

You’re feeling a tad homesick this month Cap, so don’t run from those feelings and head home for some much needed time with the fam. You’ll feel more connected than ever with those that you truly care about. Try and also think about your studio space, time for that end of summer clean? Soon everything will feel like home again.

Listen to: Home With You by Wander Marchal

Aquarius (Jan. 20 - Feb. 18)

You’re feeling fun, adventurous and positive this month Aquarius, absorbing everything in the space around you. Whilst travelling is still a no-no, try and explore the areas around you. You never know what you might find and who knows…something inspiring may come of it. Open your mind!

Listen to: Nightdrive by VHS Dreams

Pisces (Feb. 19 - March 20)

Pisces, pisces, pisces…you’ve been a little flirty this month. You’re in the midst of catching feelings but hold your horses as Mars retrograde could cause trouble. Enjoy the now moments and think less about the future and more about what your heart wants. Don’t forget to scribble it down on paper, these could be winning lyrics!

Listen to: Learning To Love by KALM

August 29, 2020

Virgo Season: Time To Get Focused

We've all been trying to make the most of these summer months, soaking up sun when possible, leaving our worries behind in the shape of luminous sun burns. With the pandemic shaking up all our lives, many of us have been set back in our future plans, but have no fear, Virgo season is here! Now is the time to channel those inner organization skills, both physically and emotionally.

Aries (March 21 - April 19)

Life has become slightly more complicated than anticipated, am I right Aries? Time to wash away those feelings of uncertainty with small steps. Set up a morning routine, prioritise your music and make the most of this energy boosting cosmic opportunity that's heading your way.

Listen to: Easy Now Tiger by Hazlett

Taurus (April 20 - May 20)

Dear Taurus, this has been a slow summer, time to finally jump into those ideas you've pushed away for too long! Virgo season is offering you the chance to kickstart those projects and focus more on the parts that you're truly passionate about. Don't stress about the long term but focus more on the now, it's time to introduce your true colours into your daily routine.

Listen to: Jumpman by Puar

Gemini (May 21 - June 20)

You've been doing okay emotionally Gemini but damn, time to clean up your studio space! The more comfortable your space is, the clearer your mind will be, and therefore the more productive you'll become. Start small by letting go of one thing that you've been holding onto for too long and soon you'll get the hang of it.

Listen to: Patience Riddim' by Blu3 W3rd

Cancer (June 21 - July 22)

Gentle Cancer, you've been in your shell this summer, cautiously peeking out when you're sure there are no risks! But you're feeling energized and ready to blossom into the social butterfly that you've always had in you. Use your energy with intention, focus on getting those annoying tasks off your to-do lists so you can give full attention to what truly matters.

Listen to: When the Music Drops by Cosmovision

Leo (July 23 - Aug. 22)

Loud Leo! You've partied hard for your birthday month, but now's the time to wind down and start saving for next year. Focus on reigning in those excess expenses, create a budget plan, and try not to fall for instant do you really need another speaker?

Listen to: Bad Habits by Kalm

Virgo (Aug. 23 - Sept. 22)

Happy Birthday sweet Virgos! Whilst you're used to giving away most of your time to helping others, this month is all about you! Time to channel those energies into focusing on yourself and discovering new talents. I'm talking self-care Sunday everyday, the stars are in your favour so make the most of this confidence boosting time.

Listen to: Life Don't Stress Me by Aaron London

Libra (Sept. 23 - Oct. 22)

Lovable Libra, you've been a social genius over Leo season but at what cost? Time to cut down on the caffeine and start indulging in a good 8hrs of sleep. Constant networking can prevent you from giving much deserved time to yourself and your music. Enjoy those empty calendar dates and swim deep in your solo time.

Listen to: Careful by Beatrice Eli

Scorpio (Oct. 23 - Nov. 21)

Sensitive Scorpio, you've been beyond overwhelmed with the amount of information circling your IG feed. Now's the time to focus on action rather than burning out over it. You're a natural leader, so get some friends together and start a project that will bring social change and settle those worries.

Listen to: People Getting Mad by Rebecca & Fiona

Sagittarius (Nov. 22 - Dec. 21)

What a time Sag! Virgo season is the perfect opportunity for you to show your true talents. Time to level up your career game. Re-vamp your merch, update your social media pages, and add some extra final details to your work projects. You've been waiting to show off so go ahead!

Listen to: Workin by Yasin

Capricorn (Dec. 22 - Jan. 19)

You've been in a rut lately, but it's time to welcome in new energies Capricorn. Think less with your head and more with your heart this Virgo season, you're never too old to start learning something new, so say yes more and don't worry Cap, trust in the universe, it's got your back!

Listen to: Say Yes by Rey D'Asian

Aquarius (Jan. 20 - Feb. 18)

Aquarius! You've been too easy with those around you and have forgotten why setting boundaries is so important. Time to get vulnerable and honest, which is difficult as an air sign but if you start now, it will be much easier in the long run. Don't hold on to this stress, honesty is the best policy!

Listen to: Bye Bye by Chi Virgo

Pisces (Feb. 19 - March 20)

Virgo season is all about focusing on those near and dear to you, Pisces. Time to evaluate those relationships which are working and tune in to those that aren't. Whether romantic, band mates or work-related, make room for long over due difficult convos and be sure to balance with positive messages.

Listen to: Feelings by Bobo

August 17, 2020

Selected #30: Lofi bumps to Club Night Remedies

This week's featured artist is Canadian Lofi genius Puar. Blending easy beats with a fusion of genres, Puar is modernising and reinventing the lofi space🔥💛

Take a look at their Q&A on the 'Selected' highlight on our Instagram (

Paur - Jumpman

Inspired by new found admiration in basketball, specifically the Chicago Bulls, Canadian artist Puar is back with an easy lofi track appropriately named Jumpman.

Location: Canada
Streams: 629
Instagram: @puarbeats

Go get stuck here!

Ieuan - Honey Lavender

Honey Lavender is the popular track by Californian based artist Ieuan. This dreamy addictive pop track surfaces emotions in new secretive love.

Location: US
Streams: 2.9M
Instagram: @saintcalifornia

Go get entertained here!

Airbud - Drive Carefully

Drive Carefully is a pop track infused with elements of rock. Airbud is noticeable for his dark illuminating voice, yet this romantic track is perfect for those late night drives.

Location: US
Streams: 20K
Instagram: @lukeborchelt

Go listen here!

KALM - Learning to Love

Kalm is the club master you've been missing out on, based in the UK the artist whips up hot new tracks that'll keep your feet moving and hips grovvin' all through the night.

Location: UK
Streams: 379K
Instagram: @thisiskalm

Go listen here!

Grace Grundy - Blinding Lights

This gentle yet powerful new cover of the Weekend's Blinding Lights is as dreamy as the cover art. Grace Grundy is a British artist shaking up the UK pop scene with her memorable vocals.

Location: UK
Streams: 119K
Instagram: @gracegrundy

Go get nostalgic here!

Zoe Lobos - De Önska

Zoe Lobos is a Swedish artist making playful tracks, fusing rap with energizing vocals and dipping in out of out between english and swedish. De Önksa is not to be underestimated, with strong vocals and a lovable melody.

Location: Sweden
Streams: 6K
Instagram: @znlobos

Go get that boost here!

August 13, 2020

Q&A with Hardest Bars CEO, Joey Clipstar

We caught up with music all-rounder and CEO of rap platform Hardest Bars, Joey Clipstar. Based in London, Hardest Bars is the evolving online space and video blog created for the rapper community. Clipstar created the platform back in 2011 as a weekly Youtube chart, revealing the top 5 lyrics from new rap releases. It has since grown an impressive following and with additional content of HB Freestyles, HB Streetstyles, Hardest Bars mixtapes, and other content targeted at Urban music audiences.

Q. Name drop the team behind Hardest Bars.

A. The team is comprised of 11 of us:

Myself Joey Clipstar - @Joeyclipstar

Debbie - @Debmckoy 

Ali - @Altindal__

Joey - @joey_l_d_n

Tadas - @Tadas.vanagas 

Kam - @kamcordings

Fran - @Fbondioli_

New motion (hayden & Jordan) - @newmotion_visuals 

Kadeisha - @kadeishakhalil 

Q. How did you meet? 

A. So our team is all sourced, Debbie is my mum, Ali and New Motion applied for their roles, kadeisha was headhunted, Kam is a videopgrapher, I met Fran through the industry, as well as Tadas as we work together at Link Up TV

Q. What's your mission with the channel? 

A. Our mission is to have everything we represent and promote flowing through one channel. For example our HB freestyles & HB Street styles, all our mixtapes and mixtape entries and our Hardest bars live show (via Instagram)

Q. Favourite under-the-radar independent artists right now? 

A. I would say all of the artists on our hb freestyles as everyone who does a hb freestyle is someone who we feel have great potential and people we want to collaborate with.

Q. Best live music venue in London? 

A. I would probably say the 02 Arena 

Q. Which London rappers are on rotation most in the office right now? 

A. Fortunately for the team we have the luxury of working from home so we communicate through our phones etc. however in terms of personally the Insomnia album by Young Adz, Skepta & Chip. 

Q. Top tip for independent music artists who want to get discovered?

A. Stay independent and stay unique!

August 9, 2020

Selected #29: Canadian Hip Hop to Swedish pop

This week's featured artist is Northern Ireland based artist Daniel August. Influenced heavily by all the places he's lived, from Miami to Ireland to Jamaica, August blends all these sounds he's picked up along the way into smooth addictive tracks🔥

Take a look at their Q&A on the 'Selected' highlight on our Instagram (

Daniel August - Basic

'Basic' is the bop you've been needing. Created by Northern Ireland based artist Daniel August, this smooth track will get you pumped in no time.

Location: Northern Ireland
Streams: 100
Instagram: @iamdanielaugust

Go get stuck here!

Grace Mckenzi - Amour Moderne 2

'Amour Moderne 2' by Canadian artist Grace Mckenzi is a playful yet intense french hip hop track. You might have no clue what he's saying but you just get know?

Location: Canada
Streams: 100
Instagram: @gracemckenzii

Go get entertained here!

Daniel Adams-ray, Miriam Bryant - Avundsjuk på regnet

'Avundsjuk på regnet' is a collaboration between two established Swedish artists, Daniel Adams-ray and Miriam Bryant. Translating to 'Jealous Of The Rain', the track is mellow, gentle yet with intense vocals.

Location: Sweden
Streams: 250K
Instagram: @danieladamsray

Go listen here!

Sofia Vivere - What's Best For Me

Sofia Vivere is an up and coming Swedish pop star. Channeling Zara Larsson energy, empowering lyrics, and vocals for days in her newest track 'What's Best For Me'.

Location: Sweden
Streams: 260
Instagram: @sofiavivere

Go listen here!

$moke - 3am

$moke is the mysterious artist you've been needing to add to your playlists. His track 3am is easy, mellow yet carries major potential.

Location: US
Streams: 98K
Instagram: @mynameissmokebutthatshittaken

Go get nostalgic here!

VHS Dreams - Nightdrive

Nightdrive is a new track from UK cyborg artist 'VHS Dreams'. The instrumental track transports you to a 70s movie, filled with early psychedelic sounds.

Location: UK
Streams: 750K
Instagram: @vhsdreamsofficials

Go get that boost here!

August 2, 2020

Selected #28: Dreamy Road trip Tracks to Latin Pop

This week's featured artist is LA-based band Magic Wands. Formed of dream team duo Chris and Dexy Valentine - their music will be sure to carry you to otherworldly places.

Take a look at their Q&A on the 'Selected' highlight on our Instagram (

Magic Wands - Honeymoon

LA-based dreampop band Magic Wands have created a lovewave track called Honeymoon. Light, romantic but with a very edgy vibe - perfect for those summer road trips.

Location: US
Streams: 9K
Instagram: @magic_wands

Go get stuck here!

Kimchii - Free Mind

'Free Mind' by Swedish producer Kimchii is a dance tune made from heaven. This summer bop is literally perfect for anytime of day, it'll get you in a good mood in no time.

Location: Sweden
Streams: 24K
Instagram: @kimchiimusic

Go get entertained here!

Alejandro Gonza - MMM

Columbian artist Alejandro Gonza has produced this legendary latin pop track 'MMM', a seductive, addictive track for those wild nights.

Location: Columbia
Streams: 311K
Instagram: @alejogonzalez

Go listen here!

Ark - Stand By Me

Standbyme is the gloriously chill track by emerging UK artist Ark. The track is both romantic and light, but hella modern. With vocals that you just wanna melt into.

Location: UK
Streams: 600
Instagram: @noah_terefe

Go listen here!

Julia Alfrida - Oh God (remix)

Oh God is a track by upcoming Swedish artist and all-rounder Julia Alfrida. The song is sudden and unapologetically loud. A pop song with hints of dark undertones.

Location: Sweden
Streams: 290
Instagram: @julialfrida

Go get nostalgic here!

We The People - Get Up

Another powerful and honest Black Lives Matter track created by community music group We The People. Heavy in the lyrics, but another reminder to continue fighting for what's right.

Location: US
Streams: 100

Go get that boost here!

July 31, 2020

Music Roundup of July 2020

Here we are at the end of yet another month! July has been somewhat less dramatic that June but definitely still full of musical drama. From Rejjie Snow to Zara Larsson, here's ten music moments from this month that you should know about🔥👇

#1 Beyonce

Premiered only a few hours ago, Queen B is back with the music video of 'Already' from her visual album 'Black Is King'. A celebration of African culture, from the choreography to costume design and featuring Major Lazor and Shatta Wale - this track is an absolute win.

#2 Rejjie Snow

Lovable Irish artist and rapper Rejjie Snow came through with his newest playful track Cookie Chips ft. MF DOOM & Cam O'bi. With heavy Tyler The Creator vibes, this track is deffo one for your playlists.

#3 Dua Lipa

On July 10th, Dua Lipa released her newest addition 'Hallucinate'. Channeling early 2000s club energies, the track is yet another bop from the British artist.

#4 Denai Moore

Denai Moore is the emerging British-Jamaican artist that you've been missing out on. Her newest album 'Modern Dread' is a genre-bending merge of R&B, with electronic elements. Prepare yourself to be carried away to a surrealist world.

#5 Troye Sivan

Sweetboy Troye Sivan gifted us with a strange, yet nostalgic pop track for those dance-alone moments in your kitchen. His weirdly wonderful autotune has been described as a hit or miss - what do you think?

#6 Reyn

On July 10th, adored Swedish artist Reyn released his well-awaited album 'Skyfall'.  Combining the best of his hip-hop sounds, the EP is a complete and honest summary of his music, and a celebration of his progress over the last two years. Created from his own experiences, the album is a mix of emotions associated with significant moments in his life.

#7 Zara Larsson

Zara Larsson released a new intense pop song 'Love Me Land'. Carrying dark disco pop vibes and a dance routine that will wanna get you moving, the young Swedish artist hits high notes higher than the clouds. We NEED more Zara.

#8 Taylor Swift

2020 has rocked the boat for every artist, especially those with booked out tours. Nonetheless, Taylor presented a whole new album 'Folklore' in the midst of isolation and its been noted as some of her best work. You can also cop her newest merch...hella cute cardigan with 'Folklore' embroidery.

#9 H.E.R

H.E.R has been doing bits in 2020! Her most recent track is a reggae infused love song and welcomed surprise 'Do To Me'. Sampling Sister Nancy's classic cut 'Bam Bam', this upbeat bop is a major summer anthem.

#10 Pop Smoke

Shoot for the Stars Aim for the Moon is an ode to the late Pop Smoke. Released posthumously, the debut album exists with the attempts to cement his legacy and role as the voice of Brooklyn Drill. Executively produced by 50 cent, the album carries a glimpse of what could have been his future before his passing.

July 26, 2020

Selected #27: Summer Anthems You Need

This week's featured artist is Nirob Islam. The young Swedish artist is captivating a cool vibe and catchy lyrics. Their track 'I Miss You' is bop (and a half) - make sure you take a listen today!

Take a look at their Q&A on the 'Selected' highlight on our Instagram (

Nirob Islam - I Miss You

Swedish artist Nirob Islam has created yet another track you'd wanna play on repeat. 'I Miss You' is catchy pop tune, easy on the beat and mixed with addictive lyrics.

Location: Sweden
Streams: 15K
Instagram: @truffleboii

Go get stuck here!

Moonica Mac - River

'River' is one of the calmest tracks yet by artist Moonica Mac. Carrying vibes more similar to a lullaby, this tune will make you feel like you're in a romantic black and white film from the 50s.

Location: Sweden
Streams: 106K
Instagram: @moonicamac

Go get entertained here!

Jacquard Looms - Moth

UK based artist Jacquard Looms has not disappointed with his track 'Moth', an addictive tune with lofi elements, and impressive vocals.

Location: UK
Streams: 158K
Instagram: @jacquard.looms

Go listen here!

Tibasko - Vertigo

'Vertigo' by UK boys Tibasko is pretty much what it says on the tin. With a beat that'll make you feel dizzy, this soft house track NEEDS to be added to your playlist.

Location: UK
Streams: 157K
Instagram: @tibaskomusic

Go listen here!

Ayidah - Up Down

Up Down is a hidden gem by US based artist Ayidah. With a beat that could be a bop in itself, and impressive vocals and lyrics, this track will be your no.1 in no time.

Location: US
Streams: 124K
Instagram: @ayidarose

Go get nostalgic here!

ABADDON - Good! God?

This cheeky track by ABADDON shouldn't go underestimated, 'GOOD! God?' is a catchy track for sure, with hidden all-round talent. A summer party bop?

Location: US
Streams: 44K
Instagram: @imabaddon

Go get that boost here!

July 20, 2020

Selected #26: Smooth R&B to Finnish Pop

This week's featured artist is Nápoles. Part of the evolving Swedish creative collective 'Ladies Love Hip Hop', R&B artist and cool girl, Nápoles is back with a shiny new track 'Circulate'. Combining complex vocal qualities with easy beats, her music is one to watch.

Take a look at their Q&A on the 'Selected' highlight on our Instagram (

Nápoles - Circulate

After success with her single 'Slowzy', 'Circulate' is a powerful yet easy new track from Swedish artist, Nápoles. Expect to hit this on repeat, perfect for those late night drives.

Location: Sweden
Streams: 43K
Instagram: @nvpoles

Go get stuck here!

Maya Amolo - Lush Green

Maya Amolo is the NYC/Kenyan artist you've been looking for. Her track 'Lush Green' is slow, intense, and full of potential. Get ready to add to your playlists!

Location: NYC/Kenya
Streams: 3K
Instagram: @papayamayaaaa

Go get entertained here!

Love Sjöblom - PULS

Smooth energies from Swedish all-rounder Love Sjöblom. His track 'PULS' is a mellow mix of easy guitar, a steady beat for the dance-floor and mellow vocals.

Location: Sweden
Streams: 4K

Go listen here!

BoBo Ft. Asta - Feelings

'Feelings' is your new favourite summer track by artist Bobo ft. Asta. The symbiotic duo have created an addictive new single, perfect for lifting those moods

Location: Sweden
Streams: 3K
Instagram: @maboujawo

Go listen here!

Plastic Picnic - Doubt

NYC based rock band, Plastic Picnic have made a hit with their track 'Doubt'. The perfect accompaniment for those late night rides.

Location: US
Streams: 1.4M
Instagram: @plasticpicnic

Go get nostalgic here!

Sandra Långbacka - Armé

Finnish pop artist Sandra Långbacka has produced this innovative track Armè. A love song for her friends, the track is an ode to platonic relationships and how they should be celebrated more often

Location: Finland
Streams: 1.5K
Instagram: @sandralangbacka

Go get that boost here!

July 17, 2020

Lofi: Ryan Celsius Breaks Down The Game-Changing Genre

With thousands of dedicated followers, Lofi is the underground music genre that has boomed over the last few years. The phenomenon exploded across channels like Youtube back in 2016, after the introduction of 24/7 live streaming. We caught up with Ryan Celsius, king of Lofi to break down how this multi-faceted genre came about.

Ryan Celsius is widely-known amongst the Lofi community as being part of the a wave of artists to really place the genre on the map. After producing early versions of "fruity loops" in 2007, he ended up creating over 80 tracks that became some his best attempts at mixing and combining sounds. Tragically, a few years later, he lost most of his work when his laptops were stolen during a robbery at his home, leading him to have to re-discover new music and entering a phase of demotivation. The incident lead him to create YouTube playlists featuring and supporting independent artists, in the hopes that it'll keep them encouraged to continue producing. In 2012, he started up his widely-known YouTube Channel creating "unofficial" music videos further promoting artists whilst simultaneously assisting with production needs.

So what exactly is lofi and why is there such a high following? Ryan explains "Lofi hip hop as it is known today can be broken into several sub-genres that play into a distinct common sonic theme of nostalgic simplicity and more slow paced instrumental hip hop production." The genre is built to be versatile, able to be enjoyed as both background and foreground music, completely dependant on the listeners needs. Whilst it comes across as simplistic, the music itself carries a more complex relationship to each individual.

"When focusing on something else, a lofi hip hop beat tape or track can comfortably wash over the listener and provide a soothing backdrop. If given a bit more attention that same tape can provide a wealth of depth upon further analysis and really show case interesting sound design, unexpected percussive patterns, and melodies that seem vaguely familiar."

In 2016, there was a major boom in listeners of the genre after YouTube introduced 24/7 live streaming capabilities. This was the start of the common 'Anime Study Girl Loop' and the variations that followed. Lofi, specifically the sub-genre of 'Study Beats', was then marked as the perfect accompaniment for those late night study hours, merging with easy anime and cartoon animations. However this mix of anime and lofi isn't a new phenomenon and actually came around in the early 2000's as Ryan explains:

"During this time in the US, Cartoon Network began playing anime that had heavy hip hop and jazz components. This nostalgic association with anime and beat tape style bumps is a huge reason for the existence of anime within lofi hip hop currently. However, it has definitely evolved and taken on a new form with the consistent pushing of these aesthetics through YouTube livestreams."

Whilst the 'Study Beat' sub-genre may be considered the most popular version of lofi hip hop in todays time, there are in fact multiple versions of the genre out there, in which the scene is constantly evolving with many producers connecting various other genres to "craft new soundscapes that help them establish a unique sound".

With the current global pandemic causing havoc to many areas of the music industry, strangely enough, the lofi hip hop scene hasn't necessarily been affected. As Ryan shares "The lack of performance venues and live shows does not particularly hurt the scene at all, as the majority of popular lofi hip hop artists do not tour or perform shows that commonly."

Many, if not most, lofi artists share a common theme of being 'DIY bedroom producers', so being able to totally focus on their EPs and albums during self-isolation has been a majorly productive time within the lofi community. With the lofi hip hop community constantly evolving into new mixes of genres, who knows what will be produced next.

"As producers seek to stand out and innovate within a genre that many attempted initially to place into a box of 'background music', the community becomes more dynamic. With YouTube channels focusing on more and more specific styles of lofi hip hop."

Did you know that Ryan curates some of our Spotify Playlists and that they're open for submissions? Read more about how you can apply here and check them out on our Spotify profile!


Download Our App

Get a better experience in the Amuse app. Release your music, check your streams, withdraw money
Go to App Store