Due to popular demand, we’ve put together a guide on how to best promote your upcoming release in 2022.
Written by amuse
A common question we get from a lot of independent artists is something along the lines of "how do I promote my music to reach a wider audience"? By leveling up your promotion game, you will not only gain access to more potential fans but also to better fans: your superfans. To help you level up, we put together our best five tips for promoting your music. 📈
Pre-save links are a key part of any new music campaign, as they allow your fans to “pre-save” your upcoming track or album to music streaming platforms including Spotify, Apple Music, and Deezer.
When a fan clicks on your pre-save link, they’re taken to a page that lets them “pre-save” your new release, meaning that on release day it’s automatically available in their music library.
On the day your music is live in stores, the link will automatically convert over to a released version and you can continue sharing the same smart link to direct fans to your music.
For now, pre-save is only available for Spotify and Apple Music (more coming soon).
If you’re not using social media already to promote your music, this is your sign to start! Most of the world’s population is on social media: it’s the perfect way for you to build an audience and promote your music for free.
Here are some tips for promoting your music on social media:
Live gigs have been on hold for a good while, but restrictions are slowly lifting and venues are opening back up. Whether you’re sending your tracks to blogs or hitting up playlist curators, having a good EPK (Electronic Press Kit) can help you build trust with the people you’re pitching to. An EPK should include links to your music, imagery, touring history, audience data, and social statistics. Read our full guide on how to create a successful EPK.
Getting your tracks featured on playlists is a great way of reaching bigger audiences with your music and growing your fanbase. Read our guide on how to pitch your tracks and the best ways to get them featured on the most popular playlists, generate streams and get your music out into the world.
amuse Tip💡: A reminder that amuse has a curated Spotify and Apple Music playlist called “Selected by amuse💛”: a weekly updated selection from our favorite tracks distributed through us. Go to this Selected post on Instagram to find out how you can submit your release.
Music videos can completely transform the way people feel when listening to your music. It could be as simple as a live version of your performance. Capture your release in video form to not only share a visual experience with your fans but also to create a memorable moment for listeners. Official music videos are one of the most important tools artists have for establishing their brand aesthetic.
The production, however, doesn’t have to send you broke. Here’s our guide to making a music video on a DIY budget.
Source: Billie Eilish (Youtube Channel)