Ivory has been active in the Swedish music scene for a long time. He is often described as one of the first Swedish artists to lift the new path of Swedish hip hop in the 2010s, and has worked with artists and producers such as Kleerup, Mwuana, Joakim Berg (kent), ODZ, Tjuvjakt, Simon Superti, Dani M and others. Ivory's debut album Molnfällan was released in 2013 and he is often considered one of the first to release "trap" in Swedish. Since then, he has sold both gold and platinum several times and with his many albums, EPs and singles, has etched his name as a pioneer in modern Swedish hip hop.
