Spotify Promo Cards: Everything You Need To Know

Spotify launches new tool to help artists promote their music on social media.

Written by Leni - October 23, 2020

As an independent artist, there’s a lot to consider when promoting your music and making sure it gets in front of the right people. From managing social media, to pitching press & media and hooking up collabs, it can be a lot. 

That’s why we’re super pumped that our friends at Spotify have released a new promotion tool called Spotify Promo Cards; a tool that helps artists create custom assets for songs, albums, and artist profiles that can be shared on social media. 

The tool offers easily customizable graphics that you can use to promote yourself, your music, or even if you’re featured on a popular playlist. Not every playlist is eligible for Promo Cards, but some of the most popular ones available include New Music Friday, Hot Hits, Rap Caviar, Top Hits and Hot Country. 


To get started, just hit up the Spotify Promo Cards website, and follow these super simple steps.

Select Your Content: search for the content you want to promote (eg. a song, an album, or your artist profile). If one of your tracks has been playlisted, you’ll see the option to share a customized Promo Card in the search results for the song. 

Customise Your Card: you then have the option to choose a background color and if you want your card to be square, horizontal or portrait. Need some help nailing your creative? Read our guide to artist branding here

Share Your Card: Once you’re finished designing your Promo Card, download your new creation and upload it to social media using your custom link. The tool also gives you the option to share your card directly to a social media account. 

Got a podcast or been featured in one? Spotify has also launched Spotify for Podcasters Promo Cards available here.

For more tips on how to promote your music on social media, read our guide to nailing social media


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