Amuse strengthens focus on label services extends partnership with hakan hellstroem s label tro tvivel
Artist News
2025-10-09
Amuse strengthens focus on label services – extends partnership with iconic Swedish artist Håkan Hellström’s label Tro & Tvivel
The independent global distribution company Amuse continues to expand its Label Services initiative with new exciting collaborations. The partnership with Håkan Hellström, one of Sweden’s most beloved artists, and his record label Tro & Tvivel, is now being extended, with his highly anticipated twelfth studio album ‘Svensk Rost’ set for release on October 17.
Håkan Hellström, one of Sweden’s most acclaimed and record-breaking artists, has topped the charts, won numerous awards, and broken audience records at Ullevi stadium. After many years with major label partners, he has been releasing music fully independently since 2023 through his own label, Tro & Tvivel, supported by Amuse’s Label Services team. The partnership between Tro & Tvivel and Amuse is now being extended to include the release of his upcoming album, Svensk Rost.
Through Label Services, Amuse offers tailored solutions for independent record labels, flexibly adapted to each label’s needs. In a Distro partnership, Amuse provides support with services such as digital distribution, release strategy, DSP pitching, catalog optimization, rights management, sync, and label payouts – all customized to the label’s requirements.
Alongside extending the collaboration with Tro & Tvivel, Amuse is also entering a new partnership with the Swedish music company Fever World, founded by hip-hop producer Ian Persson Stiernswärd (Hov1, Einar, Dree Low). The company represents both emerging acts – such as the cinematically dreamy theophilia, set to release his debut album Big Bang in early 2026 – and successful songwriters and producers like Varg²™, Str8cash, and Skarp.
“We’re seeing a new and exciting generation of independent labels driving progress at a high level, both locally and internationally. The purpose of our Label Services team is to support them with the infrastructure they need to reach their full potential – whether they are DIY artists running their own labels or established indie labels with extensive catalogs,” says Jessica Jansson, Head of Rights & Commercial, Amuse.
About Amuse
Amuse is a digital music distribution company, supporting independent artists and teams at every stage of their career with a powerful alternative to the traditional industry model. Powered by streaming data, Amuse’s in-house music distribution, flexible funding and tailored Artist & Label Services let you build and manage your career while maintaining ownership and full creative control. Launched in 2017, Amuse is home to billion-streaming songs and hundreds of thousands of independent artists, like Yot Club, Emei, The Walters and 80purppp.
For more info, please contact: press@amuse.io