Yot Club’s “YKWIM?” Surpasses 1 Billion Streams, powered by Amuse

Amuse celebrates a big milestone as Yot Club’s breakout single “YKWIM?” becomes the company's second licensed track to hit 1 billion streams across streaming services. The track, powered by an Amuse Artist & Label Services partnership since April 2021, continues to grow years after its viral breakthrough, underscoring how flexible, artist-friendly deals and data-driven strategy can turn a bedroom recording into a sustainable, global niche hit.

“YKWIM?” first took off in 2021 during a white-hot UGC wave, peaking at more than 12,000 daily TikTok creations. Amuse responded by supporting a suite of alternate versions and remixes, which kept momentum high for the original and lifted discovery across Yot Club’s catalog as fans dug into the deeper cuts.

Yot Club, the project of Brooklyn-based songwriter and producer Ryan Kaiser, was discovered by Amuse’s A&R team, identifying the moment early through the company’s proprietary discovery platform. The partnership was designed to protect his independence and creative vision, while still scaling the project with smart funding, release support, and ongoing marketing injections.

That foundation helped bring casual listeners into long-term fans. As Yot Club rolled out his debut album off the grid, the release campaign grew the story from viral to IRL with international headline shows, festival appearances at Pitchfork and Iceland Airwaves, and radio support from BBC and SiriusXM.

Read more about Yot Club in Line of Best Fit.

Amuse’s approach centers on transparency, fast execution, and releases that fit the artist’s rhythm. For Yot Club, that meant avoiding one-size-fits-all tactics, keeping authenticity at the core, and using data to make each move count. The result is steady, compounding growth, and a track that continues to find new life across formats and communities.

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About Amuse

Amuse is a digital music distribution company, supporting independent artists and teams at every stage of their career with a powerful alternative to the traditional industry model. Powered by streaming data, Amuse’s in-house distribution, flexible funding, and tailored Artist & Label Services let artists build and manage their careers while maintaining ownership and full creative control.