Amuse brings on-demand vinyl and CD distribution to hundreds of thousands of DIY artists through partnership with elasticStage

The partnership will make vinyl production and distribution accessible on a large scale for independent and DIY artists.

Stockholm, 24 Feb, 2026: Independent music distribution and Artist & Label Services company Amuse has announced that they will now be adding physical music distribution to its DIY leg, via a new partnership with elasticStage, the world’s first on-demand vinyl and CD distributor.

Despite vinyl experiencing a resurgence in recent years, with sales of vinyl LPs increasing for an 18th consecutive year in 2025, vinyl distribution has traditionally remained inaccessible for independent and DIY artists. This has been largely due to traditional vinyl distribution services requiring artists to commit to minimum orders which are often too expensive and too high-risk for DIY and independent artists, and often take months to produce. As a result, smaller artists without label deals or backing have been blocked from capitalising on the growing vinyl market.

Amuse’s partnership with elasticStage offers a solution, with the world’s first on-demand Vinyl and CD production service. Thanks to elasticStage, independent and DIY artists are able to produce vinyl records of their music with no upfront costs or minimum orders. Records are made individually when purchased, whether artists sell one copy or thousands. Vinyls and CDs can be shipped directly to fans within weeks, and artists earn royalties from every sale. 

The exclusive partnership will be available to all Amuse subscribers at a discounted rate, with subscribers of Amuse’s Artist plan receiving 5% off their first orders and subscribers to the Artist Plus plan receiving 10% off and Professional plan 15% off. The discount is also available to artists’ fans upon purchase of vinyls or CDs.

“The partnership between Amuse and elasticStage is a total game-changer for independent artists. Usually, the barrier to entry for vinyl is the massive upfront cost and the risk of sitting on unsold stock, but elasticStage removes that hurdle entirely with their no-minimum-order model. It’s a much more sustainable way to work - fans can buy directly from your page, and you know you aren’t wasting resources. When you combine that level of efficiency with top-notch audio and product quality, it’s a no-brainer. I’d recommend this to any indie artist who understands that physical media isn’t just a product; it’s a vital connection to the fans”, says North Carolina based Rock’n’roll artist and Amuse member Bella Moulden.

Kevin Lazaroff, Head of Partnerships at Amuse, commented: “We are delighted to be bringing Vinyl and CD distribution to hundreds of thousands of DIY artists through our partnership with elasticStage. Physical distribution is becoming more and more important for independent artists, whether they want to create a new revenue stream, or just share their music with family and friends, so we are thrilled to be able to bring this offering to them and help them access an opportunity which has been previously out of reach.”

Emma Banks, Head of Growth at elasticStage commented: “This partnership with Amuse is a major step forward for independent artists and for our mission to make physical accessible to every artist, not just the few. Together, we’re bringing on-demand vinyl and CD to hundreds of thousands of artists, making selling a record as straightforward as releasing a track online, and turning physical into a scalable, commercially viable channel for independent artists.”

Amuse’s partnership with elasticStage is now live and available in-app for all Amuse members on Artist, Artist Plus and Professional plans. 

About elasticStage 

elasticStage is the world’s first on-demand vinyl and CD platform, enabling independent artists, labels and rights-holders to sell physical music globally with no upfront costs, no inventory risk and no minimum orders. Using a made-to-order model, each record is manufactured only when it is sold,  giving creators a scalable way to offer vinyl and CD directly to fans in more than 90 countries. Based in London, elasticStage has supported over 100,000 artists worldwide and partners with leading music platforms including SoundCloud and Amuse.

For more information, please contact:

press@amuse.io