Everything you need to know about YouTube’s new TikTok competitive feature.
Written by Leni - May 11, 2021
We’re living in a short-form video age with TikTok setting the pace for other social platforms like Instagram Reels, and now enter, Youtube Shorts. YouTube recently launched a new feature called Shorts that allows you to express yourself in 15 seconds or less through short-form video. The idea is to keep it short (no pun intended), but you can shoot up to 60 seconds in length directly from your mobile phone. The feature is however, still in beta and is currently only rolling out across India and the United States.
The new feature is designed to “create a playground of creativity” where YouTube gives creators “the raw materials to produce great videos,” with a multi-segment camera to string multiple video clips together, speed controls, a timer and countdown, plus a captioning tool.
Just like TikTok, you can swipe through a feed of short videos curated just for you by YouTube’s algorithm (similar to TikTok’s “For You” page), subscribe to your favorite creators and explore different hashtags and sounds. You can also remix other videos’ audio tracks, just like TikTok.
Shorts doesn’t have its own app right now, instead it lives on a new carousel on the home tab of the mobile YouTube app. You’ll only be able to access Shorts if you’re based in India or the US.
How to get your music on Shorts
Youtube Shorts is still in beta and they are working fast to grow the library and number of music partners that they have on board. Sign up with Amuse to distribute your tracks to YouTube Music for free.
Creative features of Shorts:
The core of short-term video is creation, here are the stand-out features of Youtube Shorts:
📝 Text addition feature after recording a Short, and use Timeline to control when it appears and disappears.
🎵 Music from a large library (that will continue to grow)
⏲️ Timer and countdown to easily record, hands-free.
⏩ Speed controls that give you the flexibility and freedom to be creative with your performance.
How you can use Shorts to promote your music
Over the coming months, Shorts will roll out the ability to use audio from billions of videos across YouTube, unlocking new ways to create content — like reacting to another artist’s new music video, adding your own spin to another artist’s track, or adding your own vibe to a viral dance trend.
To use audio from another video on YouTube, just tap the “create” button right from the video to make your own Short with that audio. As a creator, you will be in full control of your content, and can opt out if you don’t want others to remix your videos.
Ideas for promoting your music on Shorts:
Don’t worry fam, we’ll follow up with a deep dive into Youtube Shorts as it becomes available to more countries around the world.
Want more ideas for getting your music out there? Check out our guide to promoting your music on a budget.
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