Getting your music on Spotify and Apple Music playlists is a great way to reach bigger audiences and promote your music.
Written by amuse - Nov 9, 2021
Getting your tracks featured on playlists is a great way to reach bigger audiences with your music and grow your fanbase. But sometimes it’s hard to know where to start to get your music in front of playlist curators and blog editors.
In this guide, we’ll dive into the details on how to pitch your tracks to Spotify and Apple Music playlists, how to contact third-party playlist curators, and some additional tips to help you with spreading your music to new audiences.
Spotify & Apple Music for Artists
Both Spotify and Apple Music have (fairly) easy ways for artists to get their playlist curators' attention. There are two ways to get your music considered for Spotify and Apple Music playlists: through Amuse or reaching out directly.
Submitting your music to playlists through Amuse:
Reaching out directly (Spotify):
Reaching out directly (Apple Music):
Apple’s platform is relatively private and doesn’t offer many promotional opportunities through reaching out directly. Every playlist on Apple Music has been curated by their editorial team or professional companies working with Apple. They don’t allow for public third-party curators like Spotify, making it almost impossible to directly pitch your music to their playlist owners unless you have connections within the editorial team.
However, here are some steps you can take as an artist to increase your chances of getting your music featured on one of their playlists:
Pro tips (💡):
Contact User-Curated Playlists
Start by searching for potential playlists on streaming platforms like Spotify that are specialized in your music genre. While getting your track featured on one of the biggest user-generated playlists is a huge win, being featured on the smaller, more niche, playlists (1000 - 10,000 followers) is a more strategic way of building your fanbase, because you’re getting your music in front of the right audience. These are the listeners that have the potential to become long-term fans of your music!
The next step is finding the person who curates the playlist, which in some cases can require some digging. Click on the profiles that are connected to the playlists and see if you can find a name. If you find the person who runs the playlist, hit them up on Facebook, Twitter, or Instagram - but don’t try to pitch your music just yet.
Different curators like different ways of pitching, but it’s always safe to start with a genuine interaction, then follow up later with a sentence or two about your track and anything you can do to help them out.
Source: Repost by Soundcloud
Anton Maddock, A&R and Marketing Manager at Amuse, shares his advice for independent artists pitching their music. “When pitching your music to Spotify directly, or to third-party playlists, there are a few key things you need to include in your communication to the editor to increase your chances of getting picked up.
First of all. What is your new release about? Is it a single? EP? Album? Music video? Tell a short story about how it all came about. Are any collaborators worth mentioning? Is your new single produced by a renowned producer that is worth highlighting? Apart from the information about your new release, it’s also important to give some context to you and your career.”
Start by following them, engaging with their content, and forming an online connection with them. Stay engaged with them on their social media and tell them that you're just a fan of their playlist. After some small talk, you can let them know you are a producer and by letting the conversation flow, wait for them to ask you to send over some links to your music. Curators get enough music links sent to them via DM without the artist first establishing a connection with them, so stand out from the crowd!
Pro tip (💡): When hitting up playlist curators, having a good EPK (Electronic Press Kit) can help you build trust with the people you’re pitching to. An EPK should include links to your music, imagery, touring history, audience data, and social statistics. Check out our guide on creating a successful EPK here or get inspiration from established producer/DJ Peggy Gou's website version of an EPK.