We’ve gathered our best tips for promoting your music independently to reach more fans.
Written by amuse
Promoting your music is unavoidable if you aspire to make a profitable career in music. After putting hours into composing, recording, and mastering a song, you should put the same energy and effort into promoting that track. It's important to remember that making music has become increasingly easier, opening up the doors to anyone who can afford the basic equipment and is willing to invest their time into developing their craft. What will really differentiate you from other artists who might even have a similar sound to you, is your marketing approach.
All of your favorite musicians have put a lot of thought into how they push their music or they have a dedicated team extended by their label that helps widen their fanbase as their catalog grows. If you're an independent artist without any marketing support from a label and you're looking for ideas to help you promote your upcoming single, we got you.
We get several questions monthly from artists around the lines of:
Due to popular demand, we’ve put together our best five tips to help you get ahead with promoting your music to reach more potential fans. 📈
Pre-save links are a key part of any new music campaign. They let your fans “pre-save” your upcoming release on music streaming platforms like Spotify and Apple Music.
When a fan clicks on your pre-save link, they’re taken to a page that lets them “pre-save” your upcoming release. On release day your track will automatically be saved and available in their music library.
When your release is live in stores, the pre-save link will automatically convert to a live link so you can continue sharing your new music with your fans!
Here’s how to set up a pre-save link (through Amuse).
Pre-save links are available for Spotify and Apple Music (more coming soon).
Please note: If you plan to promote your new music ahead of release day with a pre-save campaign, make sure to choose a release date a few days ahead of time. Spotify and Apple Music need some time to process your release in order to generate a pre-save link.
If you’re not utilizing social media to promote your music already, this is your sign to start! It’s a great way to build your audience and promote your music (for free).
Here are some quick tips:
Whether you’re sending your track to blogs or hitting up playlist curators, having a strong EPK (Electronic Press Kit) in the form of a one-pager or website, will help playlist curators, promoters, and booking agents take you seriously.
An EPK should include links to your music, imagery, touring history (or live shows), audience data, and social statistics.
Ready to level up your EPK? Read “How to Create a Successful Press Kit (for Artists)”.
Image: Brooksie One-Pager
Submitting, or “pitching”, your music to Spotify and Apple Music playlists is a powerful way to connect with new audiences that might resonate with your music.
Read our full breakdown that walks through “How to Submit Your Music to Playlists”. We cover how to pitch your music to Spotify and Apple Music playlists and tips to increase your chances of being featured.
Pro Tip💡: Amuse has a curated Spotify playlist called “Selected by amuse💛”: a weekly updated selection from our favorite tracks distributed through us. Check out this Selected post on Instagram to find out how you can submit your release.
Music videos can completely transform the way people feel when listening to your music. It could be as simple as a live version of your performance. Capture your release in video form to not only share a visual experience with your fans but also to create a memorable moment for listeners (perfect to share on socials!). Official music videos are one of the most important tools artists have for establishing their brand aesthetic.
Ready to make a music video on a budget? Read “How to Make a Music Video on a DIY Budget”.
Source: Vundabar (Youtube Channel)
There you have it fam! When you've applied these five tips to your marketing strategy, and you're looking for more inspiration to level up your promotion game, read "From Twitter to the Grammys: How Lil Nas X Changed the Music Marketing Game".
Still have questions about music promotion? Make sure to follow us on Instagram for more promotion tips and career advice.